Provencal Authenticity and Hospitality
French Riviera - Nice - Cannes - Antibes - Grasse - Parc du Mercantour
Located about twenty kilometers from Cannes on the French Riviera, Grasse is internationally renowned as the world capital of perfume. Nestled in the heart of the Cannes hinterland, it captivates visitors with its heritage, landscapes, and unique expertise.
Grasse’s history dates back to the medieval era. The city was then known for its leather and tanning industry, which was a source of unpleasant odors. Local artisans began perfuming their products in the 16th century, following the fashion of the time, thus starting Grasse's story as the capital of perfume.
Over the centuries, the city developed unrivaled expertise in cultivating perfume plants such as May roses, jasmine, tuberose, and orange blossom. These exceptional raw materials have made Grasse an essential supplier to major perfume houses worldwide.
Grasse is home to prestigious perfumery houses such as Fragonard, Galimard, and Molinard, which continue this age-old tradition. These historic perfumeries offer guided tours, allowing visitors to discover the secrets of perfume-making, from flower harvesting to distillation and bottling.
The International Perfume Museum is a must-visit to understand the history and techniques of this art. It highlights the evolution of perfumery, from ancient times to the present day, through immersive and interactive exhibitions.
Beyond its perfume heritage, Grasse charms visitors with its picturesque old town, featuring narrow streets, colorful façades, and shaded squares. Among the city’s iconic monuments is the Notre-Dame-du-Puy Cathedral, which houses remarkable works by Rubens and Fragonard.
Grasse is also surrounded by stunning landscapes, from flower fields to wooded hills. Visitors can enjoy numerous hiking trails offering breathtaking views of the French Riviera and the Prealps.
With its Provençal markets, perfume-themed festivals such as the "Nuits du Jasmin" and the "Fête de la Rose," and its warm atmosphere, Grasse offers an authentic way of life steeped in tradition. The city is also forward-looking, with initiatives aimed at promoting sustainable and environmentally friendly perfumery.
Between its rich cultural heritage, enchanting landscapes, and Provençal art de vivre, Grasse is an important destination for lovers of history, nature, and unforgettable fragrances.